Client: Chicago Dept. of Cultural Affairs
e3 is an occasional series held at the Chicago Cultural Center that features live performances that correspond with the subject of their exhibit. It's more direct than the traditional museum-style "stand and look at stuff on the wall" activity ... and they needed an identity to express that dynamic.
The variations possible between "e" and "3" stretched long, and I explored many of them. The only restriction was the e had to be lowercase, so I set down and sketched out dozens of ways that the e and 3 could interact. It was crucial, I thought, to have some energy between the two characters.
Next, I transferred the better of the concept sketches into digital line drawings, adding color where necessary and exploring appropriate typefaces. I wanted a logo that felt modern without being trendy, so simplicity of color and layout were a priority. The results were narrowed down by the client: the e3 on the left, which incorporates both depth and typographic texture in a modern style.